There is a fine line between having a happy customer and an unhappy customer. In the world of retail, the outcome depends on the shopping experience which is influenced by factors such as the retailer’s employees, products, comfort and lighting.

The aesthetic look and feel of your business could make the difference between gaining and retaining customers to your retail business, which impacts the business’s income. People are naturally drawn to environments that promote comfort and the easiest way a business can improve its perceived comfort is with its lighting. The thing is many retailers are losing customers because they are unaware of their shop’s shortfalls.

Here’s a list of ways businesses can improve their aesthetic appeal.

Minimise clutter.

Keep your retail store simple and serene so that it will project a powerful image to your customers. Having too many things in the same space will make your retail store appear cluttered and cheap. Limit your displays by opting for a minimalist interior design. By doing this, your retail store will provide a smooth shopping experience for the customer.

Enhance the retail atmosphere’s sense of luxury with LED light designs.

Whether you want to illuminate your showroom or highlight a specific range of products, there are several LED lighting options that you can take advantage of. Jewellery shops invest in LED lighting designs that will allow the retailer to display the items in the best way for customers. The approach that jewellers take can be applied to other retail stores by applying the right combination of ambience lighting, task lighting and shadows to create a sense of luxury within the store.

Play appropriate music that will fit with your luxury brand in the background.

You want to play some background music that will add to the shopping experience. You can listen to a sample playlist in the video below.

Use a specific scent in your store.

Many of the world’s leading luxury hotels use pleasant scents to stir up emotions and cue memories that will associate the shopping experience with the brand. Some scents that are used include:

  • Lavender
  • Wood
  • Tabacco
  • Vanilla
  • Leather
  • Figs
  • Fruits

Experiment with different scents to find one that suits your brand.

Use simple, but well-balanced colours

The colours that you use are important will appeal to the visual senses of your customers. Lighter colours such as white, cream and light grey are favourable, however black can also work well. Use solid colours and avoid using more than 3 colours to create a contrast.

These tips are inexpensive to implement and they will pay for themselves over the long-run. If you would like to learn more about how you can improve the luxury appeal of your retail store, get in touch with a LEDified consultant today!